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I have gone to classes in Madison, WI, Chicago and LA. Of course every yoga studio brings peace, harmony, and blah blah blah. To a non-pro, most classes are similar, but either hard or easy. If you just tell people the list of poses you’ll do, you aren’t special at all. Of course teaching 100 people over a weekend is more profitable than 50 over the course of a week. But you have to have your own studio to get invited to workshops. You can’t sell yoga to people—the customers already know they should do it. When you have a steady paycheck, you can focus on helping people instead of drumming up business.And I’ve noticed that people who open yoga studios are probably going to fail. That doesn’t make the studio special enough to compete with the 10,000 other yoga studios around them. This means the differentiator is how the teacher talks during the poses. Yoga classes are like blogs: the information is a commodity and the personality is the differentiator. So the studio is marketing for the workshops and the workshop is marketing of your brand so you get big enough and don’t need to teach studio hours. You need to sell them something else, something only you have: the community you create with the studio, a special type of practice, or maybe exorbitantly priced clothes in the waiting area (which is almost like selling blue jeans to miners during the gold rush). If you want to do yoga, take a class, don’t run a class. If you work for someone then they can worry about sales and marketing and you can worry about direct action.
If you need to earn a lot of money, you will need to do something that most people can’t do (write high-level code) or don’t want to do (give up their personal life to run a big company).
Like, I have to write blog post titles that will rank high in Google searches instead of writing the titles I feel most like writing.
I’ve been on a yoga rampage—going to yoga every day for two weeks. So you think the yoga stuff doesn’t apply to you, but it does. If you want to change the world in a direct way, you should work for someone.
If you do that, it’s highly likely that you’re going to paint yourself into a place where you’ll never be able to get the challenging work you want. unchallenging work now / staying at jobs you’d prefer to leave so that you have a chance at challenging work later b.
unchallenging work probably forever I think A is the better option, but you’re the one who will have to make that call.